Right of publicity laws by state
92 bills on right of publicity in 34 jurisdictions, 15 of them enacted in 2025 and 2026. The laws come first, with what each requires, then the bills that moved most recently.
- 15 laws enacted in 2025 and 2026, in 9 states. Most: California (3), Virginia (3), Arkansas (2).
- 92 bills in 34 jurisdictions, 6 of them in Congress. Latest action 30 September 2026.
Updated 2 November 2026LawsRecent billsBy state
Enacted in 2025 and 2026
15 laws, by state. Laws enacted before 2025 are not listed.
Arkansas
Enacted
HB 1917: To amend the arkansas student-athlete publicity rights act; and to amend the law related to athletic program funding.
Institutions of higher education must not uphold rules preventing student-athletes from earning compensation for commercial use of publicity rights. Athletic associations and conferences must not prevent student-athletes from receiving such compensation or penalize institutions for student-athletes' receipt of compensation, except as expressly agreed or provided by federal law.
Enacted
HB 1071: To amend the frank broyles publicity rights protection act of 2016; and to provide protections for an individual whose photograph, voice, or likeness is reproduced through means of artificial intelligence and used commercially.
Amends the Frank Broyles Publicity Rights Protection Act to add that property rights granted by the act are not considered intellectual property under 47 U.S.C. § 230, and clarifies the act does not invalidate contracts where individuals transferred their name, voice, signature, photograph, or likeness.
California
Enacted
SB 1111: Digital replicas.
Any person who knowingly uses another's name, voice, signature, photograph, or likeness, including a digital replica, in any manner on products, merchandise, goods, or for purposes of advertising or selling without prior consent shall be liable for damages. False impersonation using a digital replica with intent to impersonate another is prohibited.
Takes effect 1 January 2027
Enacted
SB 1050: False advertising: synthetic performers.
A person who creates and causes to be published an advertisement that prominently includes a synthetic performer must include a clear and conspicuous disclosure that the advertisement includes a synthetic performer. An advertising medium must not transmit, distribute, display, air, or otherwise make available an advertisement containing a synthetic performer if a court has issued an order finding a violation and the medium is served with that order.
Takes effect 1 January 2027
Enacted
SB 683: Privacy: use of a person's name, voice, signature, photograph, or likeness: injunctive relief.
Any person who knowingly uses another's name, voice, signature, photograph, or likeness in products, merchandise, goods, or for advertising or selling without prior consent must not do so. A party injured by such unauthorized use may seek an injunction or temporary restraining order, and if granted an order requiring removal or cessation, the respondent must comply within two business days from service unless the order specifies otherwise.
Hawaii
Enacted
HB 2137: Relating to artificial intelligence.
Any person must not knowingly publish a realistic digital imitation of an identifiable individual without consent if used in advertisements, causing harm, or committing fraud or defamation. Any person producing advertisements using synthetic performers with actual knowledge of materially deceptive use must conspicuously disclose the synthetic performer's presence.
Illinois
Enacted
HB 3178: Digital protect-use of replica
A provision in an agreement between an individual and any other person for personal or professional services is unenforceable if it allows creation and use of a digital replica of the individual's voice or likeness without reasonably specific description of intended uses, unless the individual was represented by legal counsel or a labor union that negotiated or covered digital replica uses.
Took effect 1 January 2026
Montana
Enacted
HB 513: Revise laws related to use of name, voice, and likeness of individuals and penalties for unauthorized use
A person must not distribute, transmit, or make available technology whose primary purpose is producing digital voice replicas or digital depictions of identified individuals without consent. A person must not publish or distribute such replicas or depictions with knowledge they are unauthorized. A person must not materially contribute to, direct, or facilitate such conduct with knowledge of lack of consent.
Enacted
HB 392: Generally revise laws related to creation of profitable family video content featuring minor children
Content creators who earn compensation from video content where a minor child's likeness, name, or photograph comprises at least 30% of compensated content within a 12-month period must set aside 10% to 50% of gross earnings in a trust for the minor based on the child's percentage of featured content. Content creators must maintain and provide records to minors regarding compensation and trust deposits.
New York
Enacted
S 8391: Relates to the right of publicity
Any person must not use a deceased personality's name, voice, signature, photograph, or likeness on products, merchandise, goods, or for advertising or selling without prior consent. Any person must not use a deceased performer's digital replica in an audiovisual work, sound recording, or live musical performance with knowledge it was unauthorized without prior consent.
Texas
Enacted
HB 783: Relating to civil liability for online impersonation.
A person is liable to another person injured by the person's online impersonation if the person knowingly and with intent to harm, defraud, intimidate, or threaten used the online impersonation to create a false identity. Exception: a person is not liable if the online impersonation's purpose is satire or parody.
Took effect 1 September 2025
Utah
Enacted
SB 256: Identity Protection Modifications
Individuals have an exclusive right to consent to use of their personal identity. Persons must not publish content using an individual's personal identity for advertising, fundraising, or solicitation without consent, or distribute technology designed to create unauthorized identity-replication content. Before filing a defamation action based on digitally created content, an individual must provide written notice to the publisher.
Took effect 6 May 2026
Virginia
Enacted
HB 581: Unauthorized use of voice or likeness; punitive damages, statute of limitations.
Persons and platforms must not use another person's name, portrait, voice, likeness, picture, or digital replica without written consent for advertising or trade purposes. Platforms hosting unauthorized digital replicas must promptly remove or disable access upon notice from the rights holder.
Enacted
SB 753: Unauthorized use of voice or likeness; punitive damages, statute of limitations.
Any person must obtain written consent before using another person's name, portrait, picture, voice, or likeness for advertising purposes or purposes of trade. Persons whose name, portrait, picture, voice, or likeness is used without consent may sue to prevent and restrain such use.
Took effect 1 July 2026
Enacted
SB 998: Child labor; child engaged in the work of content creation, trust account.
Content creators must set aside a percentage of gross earnings from video content featuring children under 16 in a trust account for the child's benefit upon reaching 18 or emancipation. Content creators must maintain specified records and provide them to the child and trust account holder on an ongoing basis.
Bills that moved most recently
The 25 open right of publicity bills with the latest action. The Intellectual Property Tracker follows all 92.
New York A 11683: Relates to audiovisual advertisements and synthetic performer disclosures and materially deceptive media disclosures in certain political communications
What it would do: Requires disclosure that a synthetic performer is featured in audiovisual advertisements to be visible for the entire duration the synthetic performer appears. Requires materially deceptive media disclosures in video political communications to be visible for the entire duration the deceptive media is shown.
In committee
Michigan HB 6150: Trade: business regulation; use of an individual's name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act.
In committee
Congress S. 4695: CONSENT Act
What it would do: Establishes a private right of action allowing recipients to sue senders who knowingly transmit unsolicited intimate visual depictions without consent, with remedies including statutory damages up to $1,000, compensatory damages, attorney fees, and injunctive relief.
In committee
New York S 825: Establishes protections for minors who are featured in compensated video content
What it would do: Requires content creators to establish trust accounts for minors featured in at least 30% of compensated video content, set aside a percentage of gross earnings for the minor, maintain detailed records, and allows minors 13+ to request permanent deletion of content from online platforms.
Passed chamber
Ohio SB 163: Regards AI images, simulated child porn, replica identity fraud
What it would do: Requires AI-generated images and videos to include watermarks and provenance data. Prohibits creating, distributing, or possessing simulated child sexual abuse material and artificially generated depictions of minors in sexual content. Prohibits creating or using replicas of a person's identity to commit fraud or damage reputation without consent.
Passed chamber
Congress H.R. 8994: Protect Working Musicians Act of 2026
In committee
Congress H.R. 8915: NO FAKES Act of 2026
In committee
New Jersey A 5088: "AI Likeness Protection Act"; concerns distributing realistic representation of individual's image, likeness, or voice created using generative artificial intelligence.
What it would do: Prohibits publishing, distributing, or transmitting realistic AI-generated representations of an individual's image, likeness, or voice without prior authorization or consent, and allows civil actions for damages up to $1,000 per violation plus attorneys' fees.
In committee
California SB 1142: Digital Dignity Act.
What it would do: Establishes liability for distributing digital replicas with knowledge they violate laws or terms of service, requires large online platforms with generative AI tools to provide reporting mechanisms and remove flagged content within 48 hours, and authorizes civil penalties up to $50,000 per day for violations.
Passed committee
New York A 11270: Enacts the "advancing rights for talent, independence, services and tenure (ARTIST) act"
What it would do: Establishes the ARTIST Act limiting personal services contracts for musicians, songwriters, and producers in New York to seven years maximum, with reversion rights for commercially neglected works and termination rights upon change of control or executive departure.
In committee
Congress H.R. 4930: To expand the sharing of information with respect to suspected violations of intellectual property rights in trade.
What it would do: Amends the Tariff Act of 1930 to allow U.S. Customs and Border Protection to share nonpublic information about merchandise with intellectual property right holders when CBP has reasonable suspicion of IP violations, including data from online marketplaces, freight forwarders, and other entities involved in importation.
Passed chamber
Arizona HB 2192: video content; minors; employment; compensation
What it would do: Requires content creators to compensate minors featured in their video content if the minor appears in at least 30% of compensated videos within 30 days and the creator earns at least $15,000 annually, with earnings deposited in trust accounts until the minor reaches 18 years old.
Passed chamber
Oklahoma HB 1016: Labor; compensation for minors; Internet content; records; trust account; civil action; effective date.
What it would do: Requires video content creators to set aside a percentage of gross earnings in a trust account for minors whose likeness appears in at least 30% of compensated content or who generate over $10,000 in compensation, and allows minors to sue for violations and recover actual damages, punitive damages, and attorney fees.
Passed chamber
Tennessee HB 905: Consumer Protection - As introduced, changes the definition of "definable group" for purposes of the Ensuring Likeness, Voice, and Image Security Act of 2024 to include a choral group rather than a glee club. - Amends TCA Title 47, Chapter 25, Part 11.
In committee
Georgia HB 1603: Georgia Entertainment Artificial Intelligence Accountability and Performer Protection Act; enact
What it would do: Requires written consent from performers before creating or distributing digital replicas of their likeness, with contracts limited to ten years and requiring fair compensation. Prohibits products designed primarily to create digital replicas without consent and requires production companies to inventory AI systems by December 31, 2027.
In committee
Massachusetts H 1614: An Act relative to stop fraudulent representation of business against performers
What it would do: Prohibits people holding themselves out as talent agents, managers, casting directors, and similar arts industry professionals from requiring advance fees for employment or accepting fees except for actual expenses or commissions based on payments received. Allows the Attorney General to seek injunctions and individuals to pursue claims under Chapter 93A.
In committee
Massachusetts H 1615: An Act preventing an individual’s image and voice from exploitation
What it would do: Amends Massachusetts law to allow individuals to sue for unauthorized use of their name, likeness, voice, portrait or picture for advertising or trade purposes, and establishes these rights as personal and intellectual property exclusive to the individual for 10 years after death, extendable to 70 years with demonstrated active use.
In committee
Massachusetts H 1751: An Act concerning a right of publicity
What it would do: Creates a property right of publicity in individuals' names, voices, likenesses, and personas that survives death for 70 years, prohibits unauthorized commercial or fundraising use without consent, and provides civil remedies including injunctions and damages of at least $2,000.
In committee
New Mexico HB 212: Voice & visual likeness rights act
What it would do: Creates exclusive property rights in individuals' voices and visual likenesses, requiring written licensing agreements for digital replicas and establishing civil liability of $5,000 to $25,000 per violation, with exceptions for news, documentaries, satire, and parody.
Introduced
Ohio HB 745: Enact Student-Athlete Publicity Rights and Fair Compensation Act
What it would do: Allows Ohio high school student-athletes to earn compensation for use of their name, image, or likeness through written contracts at fair market value, subject to restrictions on school involvement, athletic performance incentives, prohibited products, and disclosure requirements for contracts exceeding five hundred dollars.
In committee
Connecticut SB 344: An act protecting children's safety by requiring affirmative consent by a parent or guardian for the use of a child's likeness on social media.
What it would do: Prohibits any person from using a child's name, image, or likeness for marketing or advertising on social media without written parental or guardian consent, and prohibits denying a child participation in activities or services based on lack of such consent. Schools must comply by July 1, 2026; others by October 1, 2026.
Passed committee
Minnesota HF 4078: Cause of action established for misappropriation of an individual's name, likeness, or voice.
What it would do: Establishes a civil cause of action allowing individuals or their heirs to sue for unauthorized commercial use of their name, likeness, or voice, with damages including profits earned and treble damages for knowing misappropriation, subject to First Amendment exceptions.
In committee
Mississippi SB 2044: Mississippi Intercollegiate Athletics Compensation and Publicity Rights Act; amend concerning confidentially.
What it would do: Requires postsecondary institutions to maintain confidentiality of student-athlete publicity rights agreements and provides civil remedies including actual damages, injunctive relief, and attorney's fees for unauthorized disclosure. Subjects athlete agents violating confidentiality to administrative sanctions.
Passed chamber
Mississippi SB 2046: Mississippians' Right to Name, Likeness and Voice Act; enact.
What it would do: Establishes that individuals have property rights in their name, likeness, and voice, including after death for ten years. Creates liability for unauthorized commercial use or distribution of digital depictions and voice replicas, with damages of $5,000 to $50,000 per violation plus actual damages and attorney's fees.
Passed chamber
Missouri HB 2862: Prohibits digital impersonation of a person and provides for injunctive relief
What it would do: Prohibits digital impersonation, defined as AI-manipulated synthetic media of a person's likeness or voice created to deceive without consent and not constituting parody or artistic expression. Allows residents to sue for declaratory relief within two years, and for injunctive relief and damages if the impersonation depicts sexual acts or nudity and the publisher knew or negligently failed to correct it within 21 days.
Passed committee
Right of publicity laws, state by state
- New York10 bills, 1 enacted
- Massachusetts7 bills
- California6 bills, 3 enacted
- Congress6 bills
- Virginia6 bills, 3 enacted
- Georgia5 bills
- Mississippi5 bills
- Texas4 bills, 1 enacted
- Hawaii3 bills, 1 enacted
- Montana3 bills, 2 enacted
- New Jersey3 bills
- Ohio3 bills
- Oklahoma3 bills
- Arkansas2 bills, 2 enacted
- Kentucky2 bills
- Missouri2 bills
- New Mexico2 bills
- Tennessee2 bills
- Vermont2 bills
- Washington2 bills
- Alabama1 bill
- Arizona1 bill
- Colorado1 bill
- Connecticut1 bill
- Florida1 bill
- Illinois1 bill, 1 enacted
- Kansas1 bill
- Maryland1 bill
- Michigan1 bill
- Minnesota1 bill
- Rhode Island1 bill
- South Carolina1 bill
- Utah1 bill, 1 enacted
- West Virginia1 bill
Questions
Which states have right of publicity laws?
States that enacted right of publicity laws in 2025 and 2026: California (3), Virginia (3), Arkansas (2), Montana (2), Hawaii (1), Illinois (1), New York (1), Texas (1) and Utah (1). Laws enacted before 2025 are not listed here.
Which states have the most right of publicity bills?
New York (10), Massachusetts (7), California (6), Congress (6) and Virginia (6). In all, 92 bills in 34 jurisdictions, the latest action on 30 September 2026.
What do right of publicity bills cover?
Rights in a person's name, image, voice and likeness, including postmortem rights and performers. Each enacted law above has a line on what it requires.
Is this legal advice?
No. Which bills count as right of publicity bills, and the line on what each law requires or each bill would do, are drafted by software and not reviewed by an attorney. Every bill links to the legislature’s own record: read the text before relying on it. The list covers bills from the 2025 and 2026 sessions.
Follow right of publicity bills in every state
The Intellectual Property Tracker sends the bills that moved and a monthly report you can forward to a client.